Wahyuni, S., Yuniarsih , Y., Rismayanti , A. and Fathurrahman, F. 2025. UTILIZATION OF ARTIFICIAL INTELLIGENCE IN TOURISM MARKETING MANAGEMENT OF PALEMBANG CITY TO ENHANCE DESTINATION COMPETITIVENESS . Multifinance. 3, 2 (Nov. 2025), 1–15. DOI:https://doi.org/10.61397/mfc.v3i2.436.