WAHYUNI, S.; YUNIARSIH , Y.; RISMAYANTI , A.; FATHURRAHMAN, F. UTILIZATION OF ARTIFICIAL INTELLIGENCE IN TOURISM MARKETING MANAGEMENT OF PALEMBANG CITY TO ENHANCE DESTINATION COMPETITIVENESS . Multifinance, [S. l.], v. 3, n. 2, p. 1–15, 2025. DOI: 10.61397/mfc.v3i2.436. Disponível em: http://altinriset.com/journal/index.php/multifinance/article/view/436. Acesso em: 27 nov. 2025.