Wahyuni, S., Y. Yuniarsih, A. Rismayanti, and F. Fathurrahman. “UTILIZATION OF ARTIFICIAL INTELLIGENCE IN TOURISM MARKETING MANAGEMENT OF PALEMBANG CITY TO ENHANCE DESTINATION COMPETITIVENESS”. Multifinance, vol. 3, no. 2, Nov. 2025, pp. 1-15, doi:10.61397/mfc.v3i2.436.