NUNUALVUTTIWONG, C.; SIKKI, N.; YUNIARSIH, Y.; SIDIK, A. P.; RACHMAN, R. S. AI IN PREDICTIVE BUSINESS ANALYTICS: EVIDENCE AND IMPLICATIONS FOR PRIVATE HIGHER EDUCATION IN THAILAND. Multifinance, [S. l.], v. 4, n. 1, p. 99–117, 2026. DOI: 10.61397/mfc.v4i1.573. Disponível em: https://altinriset.com/journal/index.php/multifinance/article/view/573. Acesso em: 19 aug. 2026.