PEFRIYADI, P.; ELFALAHY, L.; INDRIYANI, D.; MARYADI, J. INTELLECTUAL PROPERTY PROTECTION IN BRANDING STRATEGIES OF LOCAL MSME PRODUCTS IN REJANG LEBONG REGENCY: OPPORTUNITIES AND CHALLENGES IN THE ERA OF GLOBALIZATION. Multifinance, [S. l.], v. 3, n. 2, p. 29–37, 2025. DOI: 10.61397/mfc.v3i2.439. Disponível em: https://altinriset.com/journal/index.php/multifinance/article/view/439. Acesso em: 9 jun. 2026.