Suliha, S., Brahmana, R., Rachmadi, F., Putri, A. D. and Aulia, V. R. (2025) “EXPLORATION OF TRUST PARADOX IN CONSUMER BEHAVIOR IN THE USE OF THE TOKOPEDIA APPLICATION”, Multifinance, 3(1), pp. 69–80. doi: 10.61397/mfc.v3i1.393.