Putra, W. P. A., F. V. Fransiska, F. Lilyana, H. Hersusetiyati, and S. Lusiana. “CUSTOMER LOYALTY: THE INFLUENCE OF PRICES AND PROMOTIONS ON CUSTOMER LOYALTY : CASE STUDY AT MINIMARKET IN BANDUNG”. Multifinance, vol. 3, no. 1, July 2025, pp. 14-27, doi:10.61397/mfc.v3i1.348.