Kurniawan, R., R. Yakhusna, and D. T. Munizah. “REVVING UP SALES: THE IMPACT OF BRAND IMAGE AND PRICE ON BUYING INTEREST FOR HONDA PCX IN BANDUNG”. Multifinance, vol. 3, no. 2, Dec. 2025, pp. 38-48, doi:10.61397/mfc.v3i2.440.