YUNIARSIH, Y.; SYAFARIAH, A.; ATHALLAH, A. F.; RAMADHANY, R. THE UTILIZATION OF AI FOR BUSINESS ANALYSIS OF CONSUMER BEHAVIOR AND BUSINESS COMMUNICATION IN MARKETING MANAGEMENT: A STUDY ON THE PUTRI RIVER TOURISM WEBSITE IN SUMEDANG. TOPLAMA, [S. l.], v. 3, n. 2, p. 1–14, 2026. DOI: 10.61397/tla.v3i2.483. Disponível em: https://altinriset.com/journal/index.php/toplama/article/view/483. Acesso em: 17 jul. 2026.