SANTOSA, I. THE STRATEGIC ROLE OF PUBLIC RELATIONS IN THE ERA OF AI AND PR 4.0. TOPLAMA, [S. l.], v. 3, n. 2, p. 26–37, 2026. DOI: 10.61397/tla.v3i2.485. Disponível em: https://altinriset.com/journal/index.php/toplama/article/view/485. Acesso em: 17 jul. 2026.