THE IMPACT OF PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION : A CASE STUDY ANALYZE HOTEL & RESIDENCE IN BANDUNG - WEST JAVA

Farrel Febrian Muhammad; Supriatna Supriatna; Aryanti Ratnawati; Iskandar Ahmaddien; Sri Dewi Sartika

doi:10.61397/mfc.v2i3.255

Authors

Farrel Febrian Muhammad Universitas Padjadjaran
Supriatna Supriatna Universitas Sangga Buana YPKP
Aryanti Ratnawati Universitas Sangga Buana YPKP
Iskandar Ahmaddien Universitas Sangga Buana YPKP
Sri Dewi Sartika Universitas Sangga Buana YPKP

DOI:

https://doi.org/10.61397/mfc.v2i3.255

Keywords:

Product Impact, Product Quality, Price, Customer Satisfaction

Abstract

The purpose of this study was to determine the effect of product quality and price on customer satisfaction. This research was conducted at a Hotel & Residence located in the city of Bandung. The number of samples in this study was 97 hotels and residences as respondents with data collection through distributing questionnaires. Methods, this research uses descriptive and associative methods. The data analysis technique used in this study is multiple linear regression. Results and value, based on the results of the analysis show that there is a significant positive effect of product quality variables on customer satisfaction at Hotel & Residence Bandung. There is a positive significant effect on the price variable on customer satisfaction at Hotel & Residence Bandung, for Product Quality and Price simultaneously have a significant effect on Customer Satisfaction with a coefficient of determination of 73.4%.

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