Vol. 3 No. 2 (2025): Multifinance

View Vol. 3 No. 2 (2025): Multifinance

The articles in this issue were authored/co-authored by authors from 2 countries (Indonesia and Zimbabwe)

DOI: https://doi.org/10.61397/mfc.v3i2
Published: 2025-11-26

Articles

  • UTILIZATION OF ARTIFICIAL INTELLIGENCE IN TOURISM MARKETING MANAGEMENT OF PALEMBANG CITY TO ENHANCE DESTINATION COMPETITIVENESS

    Sri Wahyuni, Yuyun Yuniarsih , Anggita Rismayanti , Fikry Fathurrahman
    1-15

  • THE ROLE OF TRAINING AND DEVELOPMENT OF GEN-Z EMPLOYEES IN IMPROVING SERVICE QUALITY AT PT JRX POOL & CAFÉ BANDUNG CITY

    Muhammad Dadi Priadi, Inka Hermando Batubara, Hersusetiyati Hersusetiyati, Nurhaeni Sikki, Livy Putrikita Gemellia
    16-28

  • INTELLECTUAL PROPERTY PROTECTION IN BRANDING STRATEGIES OF LOCAL MSME PRODUCTS IN REJANG LEBONG REGENCY: OPPORTUNITIES AND CHALLENGES IN THE ERA OF GLOBALIZATION

    Pefriyadi Pefriyadi, Lutfi Elfalahy, Dea Indriyani, Jimmi Maryadi
    29-37

  • REVVING UP SALES: THE IMPACT OF BRAND IMAGE AND PRICE ON BUYING INTEREST FOR HONDA PCX IN BANDUNG

    Ryan Kurniawan, Rizqi Yakhusna, Dinda Trie Munizah
    38-48

  • THE EFFECT OF THE USE OF QRIS DIGITAL PAYMENTS ON THE PURCHASE DECISION OF BUSINESS ADMINISTRATION STUDENTS OF SANGGA BUANA UNIVERSITY YPKP BANDUNG

    Barick Ahmad Setiawan, Yuyu Yunengsih, Karmilah Karmilah, Audita Setiawan, Hersusetiyati Hersusetiyati
    49-57

  • ANALYSIS OF THE IMPACT OF ERP IMPLEMENTATION ON PROCESS OPTIMIZATION GLOBAL MARKETING AND SALES AT PT SINKONA INDONESIA LESTARI

    Hersusetiyati Hersusetiyati, Rian Nanda Nugraha, Muhammad Algunadi, Bambang Susanto
    58-69

  • THE EFFECTIVENESS OF AI IN ENHANCING THE PEOPLE’S ECONOMY TO ACHIVE INDONESIA EMAS 2045

    Ajeng Nisa Kusuma, Kunto Arief Wibowo, Shafa Dhia Raharja
    70-77

  • STOCK PRICE DETERMINANTS AND IMPLICATIONS ON COMPANY VALUE (A STUDY OF THE LQ45 STOCK GROUP CONSISTENTLY LISTED ON THE INDONESIA STOCK EXCHANGE 2011-2022)

    Tahmat Tahmat, Jaja Suteja
    78-86

  • INVESTMENT DECISIONS OF YOUNG INDONESIAN INVESTORS: THE INFLUENCE OF FINANCIAL LITERACY, OVERCONFIDENCE, AND RISK TOLERANCE

    Erna Garnia, Ajeng Aprilia, Siti Riyyan Lisaumi
    87-101

  • ANALYSIS OF DOLL PRODUCT QUALITY CONTROL USING STATISTICAL QUALITY CONTROL (SQC) METHODS AT PT AURORA WORLD CIANJUR

    Santo Dewatmoko, Erika Nurmartiani, Muhamad Arief Ramdhany
    102-113

  • EXPLORING STAKEHOLDER VOICES: ISAK 35 IMPLEMENTATION ON FINANCIAL STATEMENTS IN ISLAMIC BOARDING SCHOOLS OF LEBAK REGENCY

    Taufik Akbar, Lawe Anasta, Gugun Nugraha
    114-125

  • THE ROLE OF MOTIVATION AND WORKLOAD ON EMPLOYEE PERFORMANCE AT THE SADANANYA VILLAGE HEAD OFFICE CIAMIS REGENCY

    Hilda Purnamawati, Malik Al Muslim Putra Dahlan, Iyan Sukiman
    126-137

  • IMPACT OF SERVICE QUALITY AND DIGITAL MARKETING ON SALES GROWTH OF CREATIVE ENTERPRISES

    Nurhaeni Sikki, Najmi Ihwani, Dadi Priadi
    138-147

  • LEVERAGING GREEN FINANCING FOR SUSTAINABLE RURAL DEVELOPMENT IN AFRICA A BIBLIOMETRIC ANALYSIS OF LITERATURE

    Shadreck Nhorito, Manhando Tendai
    148-164

  • GENERATION Z’S PERCEPTION OF FLEXIBLE WORK CULTURE AND ITS IMPACT ON PRODUCTIVITY

    Abdul Fidayan, Mutia Tri Satya
    165-180